THOUGHT LEADERSHIP

Articles/Press Releases


The serendipitous nature of face-to-face peer interactions is hard to recreate in digital contexts but a focus on small, two-way interactions can yield fruitful peer-to-peer engagement online.

Reuters Events Pharma September 2021 with Nathan Kelly, PhD, General Manager, MedscapeLIVE!

COVID-19 has kept Medical Science Liaisons grounded for more than a year. In response, they’ve been busy mastering the art of the digital connection to continue delivering crucial scientific information to healthcare practitioners and key opinion leaders.

PharmaVOICE September 2021 with Christina L. Hoffman, MS, Global Head Medscape Medical Affairs

Physicians’ increasingly digital-first consumption of disease state education offers pharma a way to understand their needs more deeply and so find better ways to serve them.

Reuters Events Pharma, May 6, 2021 with Christina L. Hoffman, MS, Global Head, Medscape Medical Affairs

New York, NY, May 7, 2021

Videos


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Presented at Fierce Pharma’s Launch Readiness for Medical Affairs Teams Conference February 4, 2021 with Christina L. Hoffman, MS, Global Head, Medscape Medical Affairs

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Presented at Evidence Life Science’s Medical Affairs Digital Conference March 9, 2021 with Christina L. Hoffman, MS, Global Head, Medscape Medical Affairs

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Presented at Evidence Life Science's Medical Affairs Capabilities & Effectiveness Conference July 21, 2021 with Christina L. Hoffman, MS, Global Head, Medscape Medical Affairs

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