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Actionable Insights for Medical Affairs: Elusive or Within Reach?

The challenge in measuring the impact of Medical Affairs is not a lack of data, but rather of analytics that helps teams searching for patterns in the noise.

Christina L. Hoffman, MS Global Head, Medscape Medical Affairs

Leveraging KOL Insights to Succeed in a Data-Driven World

In the world of Medical Affairs, today's hybrid engagement environment has created new methods of communication between biopharma companies and practitioners to enhance engagement. In a recent interview, Christine Hoffman, Global Head of Medscape Medical Affairs, discusses ways to create more meaningful interactions with your KOLs to create real sustainable value.

Pharma's New Leaders in Field Engagement: MSLs

With the whole of pharma in various states of 'hybridisation', how can MSLs be supported to deliver personal service across physical and virtual engagements?

Reuters Events Pharma, December 2021 with Caroline Phillips, Executive Director, Medscape Global Medical Affairs

Nurturing Peer-to-Peer Interactions in a Virtual World

The serendipitous nature of face-to-face peer interactions is hard to recreate in digital contexts but a focus on small, two-way interactions can yield fruitful peer-to-peer engagement online.

Reuters Events Pharma September 2021 with Nathan Kelly, PhD, General Manager, MedscapeLIVE!

Medical Science Liaisons: A New Virtual Reality

COVID-19 has kept Medical Science Liaisons grounded for more than a year. In response, they’ve been busy mastering the art of the digital connection to continue delivering crucial scientific information to healthcare practitioners and key opinion leaders.

PharmaVOICE September 2021 with Christina L. Hoffman, MS, Global Head Medscape Medical Affairs

From Insight to Action in Medical Affairs

Physicians’ increasingly digital-first consumption of disease state education offers pharma a way to understand their needs more deeply and so find better ways to serve them.

Reuters Events Pharma, May 6, 2021 with Christina L. Hoffman, MS, Global Head, Medscape Medical Affairs

Medscape Launches New Business Unit to Support Pharmaceutical Medical Affairs

New York, NY, May 7, 2021